Educate, Entertain, Engage

Interactive content allows students to engage with content anywhere, anytime, from any device. It requires active engagement, not just simply reading or watching. In return for that engagement, students receive real-time, personalized, relevant learning. Interactive content allows learners to actively answer questions and participate in content that address their problems, challenges, questions, or ideas in real time.

Interactive formats create a two-way dialogue – enabling a personalized, user-focused experience from start to finish. By its nature, Interactive Content provides a "give and take" experience with the content that allows the user to get a very different result or next step in their content journey based on how they answer. That experience becomes self-motivating and appealing.

Interactive content is swiftly outpacing every other medium when it comes to teaching millennials. That’s because interactivity — from quizzes and games to dynamic info graphics — offers up the ideal mix of authenticity and audience participation, two essentials for engaging millennials and their successors, Generation Z.